Maintaining A Competitive Edge: Application To General Motors

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The world is currently recovering from a major global economic recession. The global economy is becoming increasingly interconnected. Businesses are continuously looking for new strategies to remain competitive. 95% of the world’s consumers live outside of the United States. Founded - Flint, Michigan, United States (September 16, 1908). Products – Automobiles / Automobile parts. Production output - 9,489,000 vehicles (2012). Total equity US$ 38.99 billion (2011). General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets.  In the most recent quarterly report, GM reported an income of $1.2 Billion. According to Dan Akerson, GM chairman and CEO, GM continues to “perform well in the world’s two most important markets, the U.S. and China”

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