Implementation of GBS

The implementation of GBS is best summarized into two main steps.  The first is the expand the necessary staff positions, and the second is to get those that will be using GBS to get the necessary training to become familiar and accustomed to the use of the program.  As noted in the recommendations for the company, there will need to be a key staff member hired to help the GBS really target to its specific function and audience.  The first and foremost position that needs to be filled is the community manager.  This individual needs to be someone that is very familiar with the workings of the program as well as understands the nature of social networks like Twitter and how to use them to run a company in the business world.  An example of this is the marketing campaign of Haley Marketing; this company brought on an individual that understood the use of tools such as Google Analytics and was able to show and recommend how the company could get their image onto the market.  This allowed for a 100% increase in the client’s web traffic and a 32% increase in the company’s new visitors (Smith).  This shows the importance of understanding how to work the market and how important the use of web tools can be for a company.  

The second step will take more time to implement as it involves bringing the staff up to speed on the recommendations made to the company.  The most important aspect of this is to implement an effective strategy for the use of the company’s marketing strategy.  The use of the tools provided by the Internet and the use of tactics that have worked for other companies are both important to look at to see the effective ways to implement this strategy (Safko).   Overall, the implementation period should not be rushed, as it is important to have all those involved understand what is being done, but it still needs to get done quickly.  Therefore, this strategy should not take more than several months to get fully implemented.

There are a few major impacts that these recommendations will have on the company.  First, the company will have to maintain its presence after it has found its targeted demographic.  Studies have shown that companies that have the most presence on their audience tend to have the highest customer acquisition; a blog posting study showed some 92% of companies that frequently updated their company blogs acquired the highest amount of customers (Horton).  This means that the company will have to be willing to not only buy into the recommendations advised but that they will have to be willing to be engaged and involved with their new clients.  It is important to remember that the point of the social media presence is for a clear purpose and targeted demographic under the new recommendations.  The company must remember who they are targeting and not get lost in the potential hype of social media campaigns and have failed to achieve their business objectives, as other companies have done in the past (Yusuf).  

The measure of success for the implementation of these recommendations to GBS will be in two main areas.  First, the company should see an increase in the number of individuals that use its services.  By finding a single target to market towards such as curvaceous women, people that fill that role will know about and understand the services GBS provides, and be more inclined to both uses and recommend its services to others.  Second, the company will see an increase in web traffic in general.  The use of an effective marketing campaign is aimed to get more exposure for the company.  As long as this campaign does its job correctly, the number of users that visits the website through social media influences or even search engine results should increase as well.  These factors will ultimately contribute to the most important measure of success for a company, which is an increase in company profits.   

Works Cited

Horton, Chris. "How Online Content Impacts Your Social Media Marketing Strategy." Social Media Today. 2012, http://socialmediatoday.com/chris-horton/761641/how-online-content-impacts-your-social-media-marketing-strategy.

Safko, Lon. "Tactics, Tools & Strategies- Five Steps to Implementation." Fast Company. 2010, http://www.fastcompany.com/1664302/tactics-tools-strategies
-five-steps-implementation.

Smith, Brad. "Email Marketing & Social Media Success Stories." Haley Marketing. 2011, http://www.haleymarketing.com/2011/11/07/email-marketing-social-media-staffing/.

Yusuf, Kayode. "The impact of social media on marketing." Business Day. 2012, http://www.businessdayonline.com/NG/index.php/tech/78-computing/38084-the-impact-of-social-media-on-marketing.