Sports Campaigning

When it comes to gaining a profit and promoting a business, event or company, whether, for an individual company or a collaboration of two or more companies, campaigning is one of the most important factors to invest in. Campaigns may include advertisements, on television or online that relate to the promotional event. As long as the information is circling the media and being fed to the right audience, then promotion is being done correctly.

There are plenty of ways to make sure information reaches the right audience, but in order to ensure that your finances are headed to the right place, decisions must be made wisely. The secondary research sources used for the campaign planning process has nearly everything to do with the audience, and this includes planning, including who is or isn’t interested in the event. For example, an author publishes her first fantasy adventure novel and wants to promote her book in order to create fans and increase earnings. When she creates advertisements, she will make sure it will be directed to people who have interests in fantasy, adventure, and fiction.

Whilst preparing for the 2002 Olympic Winter Games held in Salt Lake City, transportation was an enormous issue, and definitely a crucial part of the preparation process. Brazil ran into the same problems during the 2016 Olympic Games. The public relations firm of Penna Powers Cutting and Haynes/ProClix developed a campaign in support of the plan. In order to make sure the campaign reached the right audience, brainstorming needed to occur. The last thing anybody wants while visiting a new state for vacation or even heading home from work is running into unwanted traffic. Olympic planners and state transportation officials worked to make sure visitors were enjoying their stay free of blocked roads and traffic, and citizens of Utah weren’t too frazzled about their city being overpopulated for a few weeks. By the 2016 Summer Olympic Games, things had changed. That is why planning ahead is important, it forces campaign managers to think ahead about situations in order to prevent accidents and inconvenience in the future. 

Primary search initiatives would revolve around who the event attends to include or affect, and who would be interested in the campaign. In 2002, MasterCard created a program called Memorable Moments. Memorable Moment was a program where fans of Major League Baseball had the opportunity to vote on the most moments they found most memorable in MLB history. MasterCard used social media to reach people all around the world in order to inform them about their campaign. Before making any decisions, you want to make sure every choice will help bring the attention of interested audience members so that your time is being spent wisely.

My campaign would be college sports director touting student-athletes from different colleges for a high-profile honor. In order for my campaign to run smoothly and effectively, I will have to target some of the highest-ranked schools in each sport I am interested in as a director. I am aiming to find the best athlete who will not lose focus and staying on top of his or her game, with their eyes on the gold. In order to do so, I will plan and research each school and sports team, and search for athletes and their statistics from each college.

I would continue assessing and executing by narrowing down my options to a few schools, and researching the rankings and stats of each team, then each player. Normally, schools will award Most Valuable Players or Most Improved, and I can research those players, their GPA’s, how professional they hold themselves to be, and how much they are willing to take their passion to the next level. Through each step, I will cancel out any athletes who may not meet the criteria, whether they have a record of hazing, drugs or alcohol and low grades. In the CIAA campaign, the main focus was important in order to stay on track. The CIAA held the campaign in order to create a bigger audience by promoting basketball games through the media. Each campaign should have a reasonable goal or goals, and every decision made should build towards reaching that goal.

Some assessments among the ones I have recommended are not only meeting but also raising the standards when searching for the right athlete through means of outreach. Unfortunately, not just any type of outreach will do the job, but the kind that is guaranteed to bring back results. For the CIAA campaign, they found that the right way to spread the word was through creating merchandise, printing cards, sending out mail, and putting up posters to create an anticipated audience. Letters sent home, advertisements and connecting with school coaches are one way to go about reaching out to the students and making sure they know that something is in store for them once they graduate or transfer out of their school. The way to create excitement and climatic reactions while leading up to the event or organization is by fueling an intense build-up, and that is what strategic planning and campaigning are truly about.